Pharmaceutical Branding Design

This 8-week exercise for a graduate-level course intended to craft a suite of brand visuals around a pre-established logo for EPKINLY, a real product touted as somewhat of a last-resort treatment option for particularly aggressive lung cancers. Each iteration from concept to mockups was presented in a slideshow format to explain the intentions behind each decision during the design process.

Research and Concept Development

Using the current branding of EPKINLY as a basis, a creative design brief was drafted to determine the direction and goal of the new branding for health care professionals. Research was also done on both the EPKINLY brand and its competition to help guide the design process. Luxury, innovation, and the idea of a catalyst were major inspirations for sketching.

Scroll through the slides below to view the process. ▶

Style Guide

After creating the branding for EPKINLY, a style guide was compiled from the determined design aspects to help ensure brand consistency among visual assets. These assets include colors, logo, icons, typefaces, web designs, and photographs.

Get a good look at the guide and scroll for a breakdown below.